Skip to main content

Center of the Plate

When I say Midwest, you say....?

cornfields?
Idaho?
potatoes?
"meat and potatoes"?

Wasn't that a fun word association exercise?

Typically, the phrase "meat and potatoes" is an adjective that represents stodginess, unexciting, unimaginative.  The phrase is most often used to describe diets, mostly of people my parents' age and older (but is by no means exclusive).  This diet usually consists of three items: a portion of meat (beef or pork usually) and a starch (read: potato)...and sometimes a vegetable (often another starch, i.e. corn).

However, this three-way approach to meals should not be limited to an older generation, because according to a report called "Center of the Plate: Beef & Pork Consumer Trend Report" Technomic, a Chicago-based market research firm, relays some interesting information about the way we arrange and plan our dinners:

When dining out, beef choices make up about 33% of consumers' choices for protein.  Chicken is another popular choice at 29%, while seafood and pork come in third and fourth (12% and 9%, respectively).

It would have been interesting, indeed, to see a further breakdown of this data.  For example, how is the 33% dispersed throughout the country?  Where are a majority of these protein eaters located?  Also, a noteworthy little tidbit, this article was written by "Meat&Poultry Staff" at a website called MeatPoultry.com, which touts itself as "The Business Journal for Meat and Poultry Processors".  And if you're anything like me, a sarcastic little buzzer sounds off in your head, followed by a scathing voice that says, "Oh finally, a completely unbiased piece of journalism!"  While I'm reluctant to lean heavily on this particular essay, I don't doubt there is likely to be some validity to it...as eaters, Americans rely a great deal on protein being at the center of our plates.

Then again, according to this piece, ""Innovate Your Center of Plate" courtesy of High Liner Foods, seafood popularity is on the rise.  Of course, High Liner Foods journalists are unable to write this piece without advertising its boldly flavored, minimally processed "Fire Roasters" line of seafood products.

Of course.  You all know it's just a matter of time before The Vegetarian Awareness Council produces their highly researched report that claims vegetarian entrees are gaining momentum with American diners.  (Of course, it's worth noting that since no such report turns up on the Google, the claim is likely to be true.  Ah, the paradox of the Internet.)

At any rate - what is Center of the Plate?  It's the protein showpiece.  It's usually the dominant element on the plate...it gets the most attention, it's what diners pay the big bucks for (which is not Maple-Glazed Baby Carrots, by the way).  How did protein get to be the impresario of the plate production?  I have no idea, and there's no crappy, biased journalism available on the Web that will tell me.

But, I will make it my goal to research this further and get back to you about it.  Then, maybe it would be worthwhile to explore some options to this tri-prong standard?

Comments

Popular posts from this blog

From Government Regulations to Chicken

So, I really wanted tonight's post to be whippy and biting and highly intelligent...and I've even got the perfect topic - government wine regulations: Europe vs. the US (subtitle: European Governments Seem to Trust Their Citizens A Whole Lot More The US, Otherwise Why Don't French, et al., Wine Labels Have the Surgeon General's "Pregnant Women Should Not Drink This/This Beverage Impairs Your Brain" Warning). But, I realized that to begin a post like that, I should probably know the answer to the question, yes?  Why do American wine labels include the warning, when, I don't know, isn't just common sense?  A quick search of this very query lands me at Wikipedia, which is good enough for a rude overview, but nothing that indicates why it's a law in the first place. Hence, more reading is required.  I hope to get to it soon.  It's almost August, two-thirds of this year is nearly gone, and sometimes I feel as I am moving very, very quickly along

Go Placidly

My food truck business started back up this past weekend, and from here until November, the weeks will be packed.  Sandwich-slinging Thursday-Saturday and bartending work Monday-Wednesday.  And Sunday, I guess, is the day to sleep in and hide in my house. Hiding out is the one thing I feel like doing a lot of these days.  My food truck's ReOpening wasn't the only thing happening in my hometown this weekend past.  A 13-year-old boy was accidentally shot and killed on Saturday and then yesterday, the police department busted one of the biggest meth labs in a long time. Both are tragic...one is a sad loss, one that will devastate a loving family for the rest of their lives.  One is tragic only because of the profound stupidity/ignorance/addiction of a few people who happen to be living in a town mostly filled with good-hearted, hard-working people. And if it's not drama at the local level, then there's the constant bombardment of news that seems to be vividly illustr

A Burst Bubble (Sort Of...)

My first class of the day starts at 7 a.m.  I have a half-hour drive to school.  I leave my house around 6:15 a.m.  I wake up at 5:30 a.m., shower, get dressed, complete my morning toilette, and get my school materials together. Guess what I don't usually have time for?  A sit-down breakfast.  Enter this essential item right here: I won't ever skip breakfast.  I just won't do it.  There are some things I believe to be sacred.  But, because of time constraints, I'm obligated to take my breakfast on the road.  In a sippy glass. It's not a SlimFast shake.  It's not water.  It's not orange juice.  It's not chocolate milk. It's a homemade veggie-fruit smoothie.  And I love them.  By the time I arrive to school, my glass is empty, and I'm totally full.  And, I've had a good whopping serving of my fruit and veg for the day.  However, with every good thing, it needs to be evaluated from time to time.  You know, just to make sure it stil